The popularity of Korean soap dramas is a global phenomenon, and Seoul's tourism officials, who had been searching for a new direction, were right on top of this blossoming affection for Korea and made the entertainment industry one of their new products. The love affair with the Korean soap dramas forged its roots in Asian countries but is now growing outwards to other continents as well, and its fan base includes people from all walks of life at various ages.
At its 2nd Annual Seoul Tourism Awards held on June 4 at The Shilla Seoul, of the top four awards given at the event, three went to celebrities in films and television. The awards portion of the evening was fashioned like a red-carpet event with presenters handing over gleaming, glass awards to recipients, all the while broadcasting the ceremony on two grand, Hollywood-sized screens.
Except for Hollywood, Korean male celebrities are now among the highest-paid actors. According to the South Korean media, Bae Yong Joon, soap drama star of Winter Sonata, brings in US$5 million per film. Big-screen Korean stars pull in over twice that much, and there are at least nine other Korean male stars who earn more than US$10 million a year.
Korea’s favorite soap drama star, Ryu Si Won, took home the award for the
Yoon Seok-ho, South Korean producer and director, was given an award for the Best Overall Contributor to Seoul Tourism. He manages his own drama company, Yoon's Color, and is the producer of the “Four Seasons” drama series – Autumn in My Heart, Winter Sonata, Summer Scent, and Spring Waltz.
The Best Foreign Star Promoting Seoul Tourism award went to Toyoda Kazuyuki from Japan who was appointed as the honorary ambassador of Korean tourism earlier this year. Toyoda, a transgender make-up artist known as Ikko, is a popular TV personality in Japan who has promoted Korean products on Japanese television programs, which in turn made Korea a destination for beauty tourism. His travel guide book, “Make Your Beauty Up in Korea,” attracts Japanese female tourists to Korea to experience Korea’s shopping, food, cosmetics, and tourism sites. Keynote speaker at the Seoul Tourism Forum, Dr. Yoon-Dae Euh, chairman of the presidential council on nation branding, said, “Koreans are very emotional and warm people – interesting and strange.” Perhaps it is this mixture of characteristics that draws in Korean soap drama fans to its shows. Whatever the components are to the ever-growing appeal and success of the Korean soap dramas, it is clear they are changing the way foreigners perceive Korea in a good way.
While some viewers are embarrassed to admit that they watch Korean dramas, the growing world fascination for this specific form of entertainment means many are no longer ashamed to declare that they are hooked on the dramas. In fact, some restaurants in Korea show the soaps on strategically-placed TVs, so loyal fans may dine out without having to miss an episode.
(Me never ashamed watching Korean Dramas, I watched and cried a lot for those Korean dramas)
See also --soompi.com/forums/index.php?showtopic=868&view=getlastpostPhotos credit as labeled
▲/Provided by Iwayama Lacquer Arts Museum
A young actor's walk is splendid. Although we thought that he was just handsome, and became famous because he got one good cast, his activity went over self satisfaction and became an international cultural icon ever since. We are talking about BYJ.
▲/Provided by Iwayama Lacquer Arts Museum
Hallyu Star BYJ will be inaugurated as Honorary Director at the Art Museum of Mr. Jeon Yongbok, the world renowned lacquer artist who is working actively in Japan. This is in 4 month since (BYJ) secretly studied lacquer art at the Iwayama Laquer Art Museum at Morioka City, Iwate prefecture, Japan, where Mr. Jeon Yongbok is, in last February.
On a telephone conversation on the first (of June), Director Jeon Yongbok told, "I met (BYJ) in the last year because BYJ said that he wanted to write a book about the lacquer (art), and that became a connection that continued to became the Honorary Director." Is we gather what he said, following is the story.
▲Iwayama Lacquer Art Museum located in Morioka, Iwate Prefecture in Japan/by reporter Park Jongin
BYJ is currently writing a book titled 'Korea's Beauty'. It is a book about lives and their esthetics of 3 artisans, symbols of Korean beauty, including Director Jeon Yongbok, artisan in lacquer art. It was November in the last year when (BYJ) met Director Jeon to write that book. Director Jeon (told) "When I dropped by Seoul, I met (BYJ) for the first time as BYJ contacted me," and "he told he wanted to learn (lacquer art) properly, once he formed a connection (with me)." (Director Jeon said that BYJ) wanted to become a bridge for cultural exchange between Korea and Japan, not a successful young actor.
Director is a person who, after being looked down upon as 'lacquer 쟁이*(*a lowly calling name for artists/workers in ancient Korea where artists/some professions were low in social status) in Korea, when he was young, went over to Japan to become prominent as a world renowned lacquer artisan. After having been denounced actually in Korea as "Japanese style lacquer art", he gets proper recognition most recently. Thoughts of (Director Jeon & BYJ) came through.
At Director Jeon's bluff, "You will have a hard time if you became allergic to lacquer (poison ivy). Are you all right desite that?", BYJ answered. "I do not need pair of gloves, and I do not need celebrity treatment*, (*유명세 is literally due one has to pay because one is famous) , and I will learn (the lacquer art) properly under teacher (Director Jeon)." So that, after changing the year, in the past February, BYJ flew to Morioka.
▲/Provided by Iwayama Lacquer Arts Museum
Who is BYJ? To an extent that Narita Airport asks favor from him (by saying) "Can you please enter (Japan) via Kansai, not the Narita?" , he is a celebrity creating commotion once he shows up. Director Jeon told, "As we asked the nearest Sendai Airport, we became successful in hiding his entry (to Japan) itself."
The Iwayama Museum, that appears after going up in a road lined with cedar trees, from downtown to a base of mountain, is closed in February. BYJ took a lodging in a section of imposing 400 year old wooden building, and learned lacquer art from Director Jeon for one week. he learned to varnish the lacquer on pots, and way to draw pictures with lacquer on wood.
As promised, he learned the lacquer (art) without wearing gloves that would prevent from getting allergy from lacquer. Beginning the days by paying due courtesy to Director Jeon by bending his knees, (BYJ) finished total of 12 works during one week. There were works in theme of sea, and also works in theme of village.
Director evaluated (BYJ) as "a talented perfectionist". There were no works taking (helping) hands from teacher. Director Jeon told that "When I visited (his place) in the morning after finishing (my) work in late in night, there would be finished works (by BYJ)," and "I heard that he worked until 5 Am without sleeping."
On the day when the lecture ended, BYJ told Director Jeon. "I will make lacquer brush for you teacher, by cutting my hair." They say the human hair is the best (for making) brushes used in varnishing lacquer. BYJ told, "Since I learned 2 of techniques, I will finished it up by learning remaining 298 techniques from time to time."
In the city of Morioka, there is an elderly woman, who had learned to draw portrait just to draw BYJ as she was fascinated with 'Yon-sama'. When BYJ told Director Jeon to go meet her, upon hearing this story, Hyeonmin, Director Jeon's son, told. "Dad, if he does that, that old lady will die, of heart attack." Hyeonmin told that "I went to the city together (with BYJ), no one knew that Yon-sama was there next to themselves."
After belatedly realizing Yon-sama's honorable visit, there was a commotion in Morioka. Fans flocked in form Tokyo, distanced far away taking 3 hours via Sinkansen, and doggedly persisted to open the closed Art Museum. This is an episode told by Director Jeon. "There was an elderly woman standing recklessly outside the closed door. When (Director Jeon) showed her (the Museum) separately because of that, she told that she had congenital arthritic pain, which was cured all after she knew of Yon-sama." After several days, (Director Jeon) gave a letter, senf from this person, to BYJ when visiting Seoul, and BYJ sent autographed picture of self (to this person) through Director Jeon.
In BYJ, home in Seoul, there equipped a lacquer drier. It is the drier Director Jeon delivered by air for his disciple. One wall is packed with books, comparable to those of pretty good writers. A staff of the Key East, BYJ's agency, told, "It is to an extent to cancel his schedule to write books and study the lacquer art."
City of Morioka began work to revise and repair the Art Museum that was visited by 'yon-sama'. They decided to place facility for the disabled for people who has physical difficulties, and decided to support management expenses. On the very day that an article was published regarding Yon-sama's honorable visit. over 1500 people all over the nation of Japan called on the phone to open the Art Museum that was closed. Director Jeon told, "Although I was known as Yon-sama in Morioka, that nickname became veiled due to BYJ."
When BYJ assumes the Honorary Director, BYJ would go to Morioka at irregular intervals and appear his appearance along with Director Jeon. They plan to exhibit his works regularly in the Art Museum. BYJ told that " I will serve Teacher Jeon, who is propagating beauty of Korea, like my manager."
▲Director Jeon/ Photo by reporter Park Jongin
There scheduled joint exhibition by teacher Director Jeon Yongbok and disciple BYJ on coming 9. Although they planned a concert by Japanese group Sensatin and exhibition of works by two people in the Iwate Prefecture Stadium, it was postponed due to political situation in Korea coupled with adverse condition of new type of influenza in Japan.
Copyright (c) Chosun Daily & Chosun.com
▲Provided by Iwayama Lacquer Arts Museum
▲Provided by BOF
Thanks to Gaeulyeoja and Joanne....
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He would repeatedly practice until getting satisfied result, worked wholeheartedly at the recording.
After 7 years the 2 starring stars of the said TV Drama, performed together through their voices.
Although during this period, he made several magnificent appearances. In Japan twice, the MBC’s award ceremony twice, the ambassador of travel, the medal award presentation and the white tiger of TWSSG’s wedding.
Though I miss him a lot, still I'm waiting for him since we all know that he will be back sooner or later to give us another surprises.
Besides the usual performance and endorsement deals, many artistes are also likely to invest. According to Korea media reports, actor Bae Yong Joon is currently the richest South Korean celebrity.
As compared to the first trading day of this year, KeyEast's share price has soared by over 50 percent with Bae earning about 6 billion won (about S$7 million) from it, making him into the richest South Korean celebrity at present.
Second in line is the entertainment company which manages the famous South Korean boy band Tohoshinki. Third is Asian superstar Rain, who owns 13.36% of the shares of J.Tune Entertainment, which shares have hit a market price of 3.6 billion won (S$4.3million).
Thanks to BYJ gallery/ style for the photo and to Xin.sg
