REPOST- [KEYEAST]Entry of Korea's Alcoholic Beverage Into The Global Market

April 8, 2009

Hi Baesisters, I want to share to you again the news I found in KeyEast News --press release just today. Here it is, read....

First news....



2009. 4.8

Entry of Korea¡¯s alcoholic beverage into the global market

Commencement of sales of ¡°Gosire Makgeolli¡± in Japan by Keyeast subsidiary BOFi and Kooksoondang

- Development of high quality traditional makgeolli by the Korean traditional restaurant Gosire and Kooksoondang
- Sales to begin on March 28 in food stores throughout Japan
- Third item of Gosire¡¯s original food series

BOF International Inc., a subsidiary of the Asian cultural content company Keyeast Co., Ltd. (www.keyeast.co.kr), officially announced that it will begin to sell throughout Japan ¡°Gosire Makgeolli,¡± which was developed by the traditional Korean restaurant Gosire and by Kooksoondang Brewery Co., Ltd. with the assistance of Bae Yong Joon.

Gosire Makgeolli is made from 100% high quality Korean rice from Incheon, Kyungki-do, and Goheung, Jeonla-do and other similar areas and its amino acid content is higher than other makgeolli brands due to its steam-less raw rice fermentation method. In addition, Gosire Makgeolli does not contain any sugars or additives and therefore the natural sweet taste of rice is not lost.

Gosire Makgeolli sales are to begin on March 28 in food stores throughout Japan.

Gosire began operations in Tokyo in August of 2006 and it introduces Korean culture to Japan with a focus on customer satisfaction. Gosire has garnered much attention with the original food products it has developed and it now plans to introduce makgeolli to the world with Gosire Makgeolli.

A spokesperson involved in the development of Gosire Makgeolli stated ¡°we are planning to use our best efforts to give the Japanese public a chance to get to know Korean culture at a deeper level through Gosire Makgeolli, which you can enjoy with all types of foods.¡±

Product Gosire Makgeolli
Category Brewage
Alcohol Content 7%
Volume 320ml
Country Korea
Expected Price 480 yen£¨excluding taxes£©

Gosire
In August of 2006, Gosire opened its doors in Tokyo and has since introduced Korean culture to Japan with its focus on customer satisfaction and with its development of original food products.

Kooksoondang
Kooksoondang is Korea¡¯s representative traditional alcoholic beverages manufacturer with 70% of the Korean traditional alcoholic beverage market.

Then the second news...



2009. 4.8

Merger between Keyeast subsidiary BOFi and listed Japanese
company DA

¡°Asian Wave global entertainment content company¡±

- Merger between Keyeast subsidiary BOFi and the Japanese company DA, final approval of general meeting of shareholders
- Keyeast and special related person to become largest shareholders of DA with 13,875,620 shares (25.5%)
- Reorganization resulting in Yajima Shigehiko and Bae Sung Woong at the helm


The Asian cultural content company Keyeast Co., Ltd. (www.keyeast.co.kr) officially announced that the merger between subsidiary BOF International Inc.(¡°BOFi¡±) and the listed Japanese company Digital Adventure Inc. (¡°DA¡±) received final approval on March 19 at the DA extraordinary general meeting of shareholders.

This transaction will be a merger of BOFi into DA and will result in the BOFi shareholder Keyeast and a special related person holding 13,875,620 common shares of DA.

This means that Keyeast and the special related person will be the largest shareholders of DA (25.5% shareholding ratio) and that through this exceptional case whereby a domestic entertainment company becomes a shareholder of a listed Japanese company, Keyeast will be able to participate in the Asian Wave cultural and entertainment businesses with a more strategic approach.

In May when the merger is expected to be completed, Yajima Shigehiko (current CEO of DA) and Bae Sung Woong (current CEO of BOFi) will lead the new company. The companies plan to utilize the current businesses of DA and the superior content of BOFi to create a profitable business model based on company synergies.

A spokesperson for BOFi stated that ¡°both parties agreed upon and caused this merger to happen to form a mutually beneficial partnership through the utilization of DA¡¯s know-how regarding the Japanese market and its vast distribution network plus BOFi¡¯s superior content.¡± In addition, the spokesperson said that ¡°we will focus on making this merger a significant contributing element to our overall vision of being the leading cultural/entertainment company of Asia.¡±

DA is the leading Japanese digital content distribution enterprise, which was established in 1971 and which, among other things, is involved in the distribution of digital content, licensing businesses with a focus on Korean television series, and the broadcast business. It recently recorded sales of 4,171,095,000 yen and a net profit of 323,587,000 yen (March 2008 accounting period and based upon consolidated financial statements).

[KEYEAST]