KEYEAST Launching New Business In Japan

Sept. 8, 2009

Source:Keyeast Press Release Center

News #1

KEYEAST, Broadcast Channel Launch

2009.9.7

KEYEAST with their affiliate, DA, is set to launch into the broadcast channel business in Japan DATV will officially launch on the 1st of October as the premier Asian Entertainment Channel and will host the broadcast of the much anticipated "Winter Sonata Animation"
This venture into the broadcasting business is drawing special attention from the domestic and Japanese media industry.
KEYEAST looks forward to continue planning, producing and distributing content with this new business venture.

KEYEAST, an Asian cultural content company (CEO: Kim Ki Hong, www.keyeast.co.kr), released a statement on the 20th of August with a vision to become "Asia's leading cultural content company" as one of its media platforms.

KEYEAST's affiliate company in Japan, Digital Adventure (DA), recently received official approval from Japan for the launch and operation of a major broadcast channel focusing on entertainment called "DATV".

"DATV" will officially launch on the 1st of October and broadcast content of famous Asian actors and entertainers, entertainment industry trends, entertainment news and various other entertainment information via satellite broadcast "SKYPA!".

KEYEAST is anticipating the broadcast of its coproduction of the "Winter Sonata" animation on DATV in Japan. (Official broadcast set for October 17)

DA with KEYEAST, are receiving much international attention from the media industry and enterprises as they enter the broadcast channel business with convergent broadcast communication services, news and terrestrial broadcasting together with digital broadcast transmissions as they are in step with recent domestic policies ahead of the media convergence and progress of the various needs for viewers to produce content for the broadcast market in Japan.

"KEYEAST's venture with the launch of DATV as a strong media platform for connecting Asia with more strong content is expected to generate considerable revenue", and "KEYEAST will continually formulate strategy for the planning, production and distribution of content for the utilization of the media platform to increase its growing base of revenue and profitability.'

KEYEAST's successful merger with the Japanese content company, DA, earlier this year has successfully lead to a (KW)95billion income valuation for the first-half of the year.

[KEYEAST]


News #2
Keyeast CEO, Kim Ki Hong Signed A Deal In Advance

2009.9.7

Signs deal worth ₩ 800,000,000 in
advance book sales

- Bae Yong Joon's photography travel essay, "Discovering the Beauty of Korea"
- Secured a minimum guarantee of ¥60 million, for sales in Japan to begin in late September.
- A commemorative domestic event in mid-September with another grand event to be held in Japan at the end of the month are drawing strong interest for pre-sales of the book's publication.
- Bae Yong Joon's photo-travel publication along with a Korean cultural project to launch at the end of September.

KEYEAST (054780, CEO: Kim Ki Hong), an Asian culture content company, signed a contract worth (KW) 8 billion with a Japanese publishing company.

Bae Yong Joon's photography travel essay, "Discovering the Beauty of Korea", will begin publication in late-September. KEYEAST signed a contract with a minimum guarantee of ¥60,750,000 for sales in Japan. Book quantity and other minimum guarantees to be determined separately in the future.

The site for Bae Yong Joon's book has already been flooded with inquiries and strong public interest in Japan. KEYEAST, in commemoration of the book's publication, will host a large press conference in Korea in mid-September and host an unprecedented event at the Tokyo Dome in Tokyo,Japan in late-September, expecting over 50,000 people to attend.

KEYEAST's CEO, Kim Ki Hong said, "Traditional artists and cultural contents discovered in Bae Yong Joon's book will be accompanied by a unique culture and travel site, "Key to Korea", to coincide with the books publication in September. "We are greatly looking forward to the many businesses that will spawn through the development of great content: books, travel packages, and merchandise while introducing Korean culture to the rest of Asia and the world," he said.

KEYEAST's successful merger with the Japanese content company, DA, earlier this year has successfully lead to a (KW)95billion income valuation for the first-half of the year.

[KEYEAST]