BYJ's AD Impressed Japanese

April 2, 2009

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Source: Korea Herald
Thursday April 2, 2009


[CELEBRITY LOUNGE]Bae Yong-joon tourism ad given praise

A full page print ad featuring top Hallyu-star Bae Yong-joon posing at Gyeongbok Palace has been selected by Japan's Yomiuri Shinbun as a "good advertisement," Bae's management company Boundaries of Forest said Tuesday. The ad shows the 37-year-old actor standing in front of the open Geumjeongmun gate on the foreground, looking much like his "Winter Sonata" character that catapulted him to fame throughout Asia, with the prominent view of the throne hall in the background. The ad, which had been sponsored by the Korea Tourism Organization, has been shown in Japan's major newspaper outlets such as the Yomiuri and Asahi dailies since last month. The copy on the ad includes a quote from Bae saying, "Come visit Korea where future and tradition coexist, with a variety of attractions at your finger tips." According to BOF, "The ad recorded a 70 percent rating based on a reader survey and was given merit for boosting interest in and creating favorable impressions of (Korea)." They further added that newspapers containing the full-page advertisement had been sold out due to Japanese fans buying up existing hard copies. (kws@heraldm.com)



Source: English. chosun.com Cultural / Sports
April 1, 2009 11:59 KST


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Japanese Impressed by Bae Yong-joon Advert

A Korea Tourism Organization's advertisement featuring Korean Wave star Bae Yong-joon has been singled out for quality by the Yomiuri Shimbun, the actor's agency said Tuesday. Major Japanese newspapers including the Yomiuri and Asahi Shimbun carried the full-page advert titled "Korean Palaces" by the KTO on Feb. 12. The actor's agency claimed 70 percent of Yomiuri readers paid attention to it. "Since it enhanced people's interest in the advertised subject and made a favorable impression, it has been selected as a good advertisement," it said. It claimed Bae's fans, who know the actor as Yonsama, flocked to collect the advert, causing the day's copies of the paper to sell out.